Written by Gary ClarkThursday, 21 October 2010 11:50
Reach out to your customers with an email marketing campaign!
Unlock the hidden value in your retail data with e-mail marketing to get customers into your store more often and getting them to spend more when they do visit. Intuit’s QuickBooks Point of Sale 10 makes it easy to create targeted customer lists to use in e-mail marketing campaigns*.
Highlights of this feature include:
Targeted customer lists can be created based on previous sales data and/or on information stored in your customer records. The Create an E-mail Campaign wizard walks you through the steps to create the customer lists.
You can set up an account with the QuickBooks Point of Sale e-mail marketing partner , in which case your customer lists are sent automatically from QuickBooks Point of Sale to the partner.
If you prefer, you can export the customer list to Microsoft Excel. The Excel file can then be manually uploaded to an alternative e-mail marketing provider of your choice.
You create, send, and track the actual marketing campaign e-mails through the service provider you have selected.
Optionally, you can set QuickBooks Point of Sale to prompt your cashiers to e-mail a copy of sales receipts to your customers. This is a great way to collect customer e-mail addresses for future use in your e-mail marketing. Enable this prompt in workstation preferences.
Your customers can “opt out” of receiving marketing e-mails, in which case they will never be included in the customer lists you create for marketing.
This feature requires an account with a third-party e-mail marketing provider. Terms and conditions, pricing, and service options are set by the e-mail marketing provider you choose.
You can access this feature from the Customer Center or the Customers drop-down menu at the top of the program.
*This feature requires an account with a third-party e-mail marketing provider. Terms and conditions, pricing, and service options are set by the e-mail marketing provider you choose.
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